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Marketing and the 'Net – 1-Day Seminar – taught
by Peter Greene, InfoStar.com
If you have any questions please e-mail Peter
@ pgreene@infostar.com or call
608-833-8432
This class is available at New Horizons
Learning Center in Madison, WI. 608-664-1000
Cost for New Horizons 1-day seminar is $295 per person.
Date: (CALL NEW HORIZONS for current schedule) 8:30AM to 4:30PM
Place: New Horizons Learning Center, 1255 Deming Way, Madison, 53717
A custom class is available at your location, however, you must
provide a computer lab with networked PC’s and Internet Access; PC’s must have
access to the Internet and a current Web browser installed (Netscape 4.0+ or
MS-Internet Explorer 4.0+). Please call Peter (608-833-8432) to discuss your
specific requirements, needs and costs.
Marketing on the Web
Prerequisite: Begin. Win 95 or Begin. Browser
class
Discussion about the
state of online marketing
- Statistics about online marketing
- Developing your Internet Marketing strategy
- Review the various ways to promote your Web site
The role of search
engines
- What are the top search engines
- What are doorway pages & paying for search engine
positioning
- What is spamdexing
- Products, services & Web resources to help you
The use of e-mail as an
online marketing tool
- Internet e-mail and proper Net etiquette
- What is an autoresponder
- What does opt-in mean and how it can help you
- Growing your e-mail list and list managers
- Mistakes to avoid
- Products, services & Web resources to help you
Banner advertising &
banner network
- What is Web banner advertising
- Exploring the numerous banner network & getting
started
- Considerations for creating a successful banner ad
- Review of Web and multimedia technologies used for
banner ads
- Discussion on banner advertising & affiliate
marketing
Affiliate marketing
- What is affiliate marketing & who is doing it
- How to implement & manage an affiliate network
- Products & services that are available to help you
- Insight into Affiliate marketing do’s & don’ts
Instructor: Peter Greene – former editor of e.bill
magazine and National Public Radio guest expert on computer & Internet
technology.
market-1.doc
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